3.1 Factors That Influence Consumers' Buying Behavior 6. It presents a case study that explores pricing strategies for the pricing of digital products—many of which display both strong network effects and economies of scale. Summary This chapter looks at how a company's pricing strategy can leverage network effects arising from peer group interaction to influence consumer behaviour. Marketing Strategy: Pricing Strategies and Its Influence on Consumer ... Competition 3. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.Segmentation. Consumer behaviour includes communication, purchasing, and consumption behaviour. . Consumer behaviour emerged in the 1940-1950s as a distinct sub-discipline of marketing, but has become an . {Rohani2012ImpactOD, title={Impact of Dynamic Pricing Strategies on Consumer Behavior}, author={Amirreza Rohani and Mohsen Nazari}, journal={Journal of . Pricing Objectives. The sample size for the current study is 162 which gathered via random sampling method.The results show that Penetration Pricing has significant positive influence on consumer behaviour at 5% level. Abstract. Consumer Behavior: External Factors | SpringerLink 4. He also found that the quality and price of product also influence consumer purchase of a good Taylor and Weiserbs (1972) conducted a study on the relationship between advertising and expenditure and aggregate consumption in . The influence of culture on Promotion strategy Culture has the biggest impact on promotion policy, because culture is in the middle of all social interaction processes. Impact of Pricing and Product Information on Consumer Buying Behavior ... Pricing can be considered one of the most vital and essential elements that can influence consumer buying behavior or the buyer decision process (Dhurup et al., 2014; Sadiq W. et al., 2020).
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